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RIVERVIEW EYECARE

Advanced Eyecare, Trusted Hometown Name

Comprehensive vision care for every member of our Delta Community

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Welcome to Riverview Eyecare!

Welcome to Riverview Eyecare, formerly Hometown Eyecare, your trusted eyecare provider in Clarksdale, MS. Led by Dr. Mallory Collins, we offer advanced, personalized eye care for the whole community. From comprehensive eye exams to specialized services like scleral lens fittings, we take the time to understand your vision needs and lifestyle so you leave seeing better and feeling cared for.

Our Clarksdale office combines state-of-the-art technology with a warm, welcoming atmosphere where every patient is treated like family. Whether you’re scheduling a routine checkup or exploring specialized eye care options, Riverview Eyecare is committed to making high-quality vision care accessible, stress-free, and genuinely friendly.

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Why choose us?

Our Services

Smiling portrait of Dr. Mallory Collins, optometrist at Hometown Eyecare, seated in modern office - Hometown Eyecare

Meet the Doctor

Dr. Mallory Collins

Optometrist

Dr. Mallory Morris Collins is a lifelong resident of Clarksdale, MS, and is proud to serve her community as part of the trusted Hometown EyeCare, serving Clarksdale and the surrounding areas. She graduated from Lee Academy in 2011 as valedictorian of her class. After receiving a degree in Biological Sciences from Mississippi State University in 2014, where she graduated Summa Cum Laude, Dr. Collins attended the Southern College of Optometry in Memphis, TN. She graduated in the top 10% of her class, Summa Cum Laude, with her Doctor of Optometry degree in 2019. She completed rotations in Memphis and the surrounding area where she received extensive training in primary eye care, dry eye syndrome, glaucoma, diabetic retinopathy, pediatrics, and co-management of cataract, refractive, and glaucoma surgeries.

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Technology at Our Office

Dry Eye Treatment

At Riverview Eyecare, we understand how uncomfortable dry eyes can be, and we offer personalized solutions to help you feel relief and protect your vision. Our treatments range from simple daily care to advanced therapies, depending on your needs:

Artificial Tears

Soothing relief for mild dryness.

Hot Compresses & Bruder Mask

Gentle heat therapy to stimulate tear production.

Prescription Dry Eye Drops

Targeted solutions for persistent symptoms.

Punctal Plugs

Retain your natural tears for longer-lasting comfort.

Amniotic Membranes

Advanced treatment for severe or chronic dry eye conditions.

Our team works with you to create a treatment plan tailored to your lifestyle and eye health, helping you see clearly and comfortably every day.

Patient Testimonials

Everyone took excellent care of me! They knew I was on a time crunch and got me in and out fast as lightning! Could not be happier with services, employees, and products. Hometown Eyecare truly cares and you can tell in every face that greets you throughout your visit.

Jim S.

Hometown Eyecare provided my 3 kids and myself with excellent service. I absolutely love Dr. Mallory Collins and staff. They took really good care of us. Some of the most genuine and friendliest staff around town. Very affordable and super stylish frames. Family recommended for all ages. We are blessed to have Hometown Eyecare in our community and for the amazing services provided. Check them out 😃

Cassandra W.

I am so proud to say that Clarksdale has such a wonderful establishment that feels and represents this area in such a wonderful way. This is a beautiful beautiful business, with a great Optometrist, a professional, loving, and caring well trained team that gives great quality care. Dr. Collins and the Hometown Care Team have put a great footprint in my heart and I will never forget you all acts of love and kindness show yo me and my family. Mrs. McClain and Kristen you ladies are true SUPERSTARS!

Eyonda M.

Went to see Dr. Collins and her staff for the first time and had the best experience I could imagine. The professionalism is great, and the staffs' personalities and knowledge are incomparable! In addition to Dr. Collins and her staff being magnificent, the clinic is welcoming, clean, and the décor is adorning. When I walked through the doors, I knew I had found the eyecare clinic that I will be visiting for years to come. I was in and out in little time and received my glasses with an accurate prescription in my lenses. The selection of frames to choose from was remarkable!

Aldia D.

Dr. Collins, the staff, the service, the wait time, the welcoming and beautiful environment, and the turn-around time to receive my glasses is rated above superb!!!! My eyesight with my new glasses are beyond words!!! I can finally discontinue using a magnifying glass (with a previous prescription) after receiving my new eyeglasses. Thank you Dr. Collins and staff. Job well done. I highly recommend this business to anyone looking for A-1 and professional eyecare and service. Praying that you have continued success and a long tenure in our hometown.

Victoria K.

Logo of the Mississippi Optometric Association in blue and green colors - Hometown Eyecare

Logo of the American Optometric Association featuring blue circular design with text - Hometown Eyecare

Frequently Asked Questions

Do you accept appointments?

Yes, we do accept appointments at our office. In fact, we highly recommend that you schedule an appointment with us in advance to ensure that you receive the best possible care.

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How often should I visit the optometrist?

Typically, it’s recommended to visit the optometrist for a comprehensive eye exam every 1 to 2 years, depending on your age, overall eye health, and any existing vision issues. If you have specific concerns or changes in your vision, it’s best to schedule an appointment regardless of the recommended timeframe. Your optometrist can provide personalized guidance based on your individual needs.

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What services do you offer?

Riverview Eyecare is happy to offer a variety of services including:

  • Eye Exams
  • Contact Lens Exams
  • Dry Eye Therapy
  • Digital Eye Strain
  • And more!
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Is it necessary to schedule an appointment for purchasing new glasses?

Contact us today to connect with our staff on purchasing new frames at our office, especially if you possess a valid and current prescription.

To grant you ample time for well-considered choices and to prevent any rush, we kindly suggest arriving at least an hour before our closing time.

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How long is my prescription valid for?

To maintain up-to-date health and wellness assessments, it’s advisable to undergo an annual eye exam.

For individuals new to contact lenses or those with particular medical conditions, a one-year expiration date might apply to their contact lens prescriptions.